Online Advertising

If you want a nice new house, who do you talk to first: an architect or a builder? If you want to learn French, do you look for French teacher first or go to the bookstore to buy a language book? Let us see what the difference is!

• The builder would build the house he usually builds, for which he has the tools and already knows the tricks and techniques. Since someone has to make the plans, he would talk to an architect friend, but finally the result would not be determined by the client, but the builder.

• The bookseller would provide a book that is in stock and people usually buy, but is not sure to suit the age of the learner, learning goals and language knowledge. A language teacher can evaluate the above factors, and also choose the best method of language learning and the related books.

The client goes to a developer programmer thinking it is enough to say “I would like a web shop, please.” The developer tries to determine the desire of the client, and then chooses from his ready supply of templates the one closest to the vague ideas of the client. In the end, of course nobody will be satisfied.

• When the customer sees what he got, he starts to understand at once what he had wanted in the first place, so he outlines new needs and requests changes;

• Because of the extra work caused by this, the developer cannot accurately estimate what to charge for his work in advance.

What kind of house we want, or how and within what time what language we would like to learn, all are our (client) needs. The capacity of the building industry (specialists, tools, machines, materials) or the language books and workbooks – all the tools we need to reach our goal – are defined by our business needs. I think it is self-evident the goal should determine the tools, and not the reverse. However, all too often in web shop development, the tools determine or modify the aim.

Thus, the launch of electronic commerce is not a task of information technology. IT is only a tool for this business process and should serve the implementation of the strategy determined by the web shop owner.