Online Advertising

The concept of pay per click advertising is very simple. You bid on the keywords you feel appropriate to your site you want your search engine listing to appear under. The more you bid and more exposure you will get, the higher the listing ranks and the higher it shows in the search engine’s results for that keyword. It’s an automatic way of generating traffic to your website immediately. But it can be expensive if you do it incorrectly. The key to powerful PPC campaigns is to learn to do keyword research properly. You can find many methods of research online, including through the very pay per click search engines you choose to do business with

This site is an excellent research tool: spyfu.com

It provides data on Average Cost-Per-Click, Current Adwords Ads, Organic Results, Categories and terms others buy with your main term and related terms and concepts. It also shows what your competition is doing by allowing you to see what is working for them!

This site is good for analysis: crazyegg.com

It shows where your clicks are on any page and tells you which links were clicked on. It provides a clear view into what your customers are doing when they are clicking thru. The most important aspect of pay per click advertising is your ad copy. The ad itself MUST be attractive to a surfer. People know where paid listings are and usually avoid them. This is a simple fact based on studies of where someone looks on their computer screen while using search engines. Test your copy, if it isn’t working – change it!

The most significant PayPer Click Search Engine is Google.

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