Online Advertising

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The concept of pay per click advertising is very simple. You bid on the keywords you feel appropriate to your site you want your search engine listing to appear under. The more you bid and more exposure you will get, the higher the listing ranks and the higher it shows in the search engine’s results for that keyword. It’s an automatic way of generating traffic to your website immediately. But it can be expensive if you do it incorrectly. The key to powerful PPC campaigns is to learn to do keyword research properly. You can find many methods of research online, including through the very pay per click search engines you choose to do business with

This site is an excellent research tool: spyfu.com

It provides data on Average Cost-Per-Click, Current Adwords Ads, Organic Results, Categories and terms others buy with your main term and related terms and concepts. It also shows what your competition is doing by allowing you to see what is working for them!

This site is good for analysis: crazyegg.com

It shows where your clicks are on any page and tells you which links were clicked on. It provides a clear view into what your customers are doing when they are clicking thru. The most important aspect of pay per click advertising is your ad copy. The ad itself MUST be attractive to a surfer. People know where paid listings are and usually avoid them. This is a simple fact based on studies of where someone looks on their computer screen while using search engines. Test your copy, if it isn’t working – change it!

The most significant PayPer Click Search Engine is Google.

Far too many online marketers have no clue about how to properly advertise online. There is no plan or strategy, just money being flushed down the drain. Basically, most of these marketers are just throwing darts with a blindfold on, hoping to get “lucky”. When you rely on luck for your advertising campaign, there is a major problem.

The goal of any advertising campaign is to make money, either on the front or back end. Of course the strategy and budget for each business will differ quite substantially, but all of them must follow similar rules.

With Internet marketing there are three golden rules you should always follow with any advertising campaign you start.

Focus on Your Target Market

The most important aspect of any online marketing strategy is to carefully decide who your target market is. If you are trying to sell an ebook about how to build a garden pond, you certainly wouldn’t want to promote it to a list of video game enthusiasts.

Do the proper research and find the websites, forums, magazines, newsletters and blogs where your target market is likely to be. This kind of focused advertising will always out pull general advertising by a substantial margin.

Test Everything

One little change in your ad or on your website can increase profits substantially. Test such things as subject lines, headlines, calls to action, and even the color of the background you are using on your website.

Even if an ad is converting well, don’t be afraid to make changes. Just because it is pulling well, doesn’t mean it can’t perform better. This could easily mean thousands of dollars in extra profits.

Invest Money Into Successful Campaigns

If a campaign is doing well, don’t be afraid to roll it out. The more places you can get your successful ads in front of your target market, the more profits you stand to earn. I once had a friend who was hesitant to roll out a successful ad he had created. He was afraid to advertise in a popular magazine because it cost over $800. Finally he took out the ad and received over a 500% return on his investment! Since he had the courage to take a risk he was rewarded beyond what he had ever hoped.

No method is ever fool proof, but by following these tried and tested methods, you should see a big increase in the returns on your marketing efforts. If you prefer to lose money, you could always break out the dartboard and blindfold!